COMPLETE CUSTOMIZATION AND SEO GUIDE FOR BLOG/SITE

COMPLETE CUSTOMIZATION AND SEO GUIDE FOR BLOG/SITE

HTML size 
Page size matters because search engines limit size of a cached page. For example, Google will only cache a full page if the size of its HTML is less than 101 Kb (images and external scripts are not included). Yahoo! caches text of up to 500 Kb per page. This means if your HTML page is too large, search engines will not cache the full page, and only the top part of the text will be searchable.


Same color text and background
If the color of the text on a page is close to the background color, the text becomes almost invisible. As a rule, this technique is employed to populate a page with keywords without damaging its design. Since it is considered as spam by most search engines, I suggest that you do not try it.


Tiny text
If a page uses Cascading Style Sheets and there are fonts smaller than 4 pixels, they are reported as tiny texts. Most search engines consider tiny texts as an abusive practice - this is why you should avoid using them.

Immediate keyword repeats
The same keyword repeated one after the other a few times, for example air tickets on-line, air tickets, air tickets, air tickets, air tickets in Hong Kong is a questionable trick. For this example, there will be three repetitions reported, because the keyword was placed three times in a row after it was used first. Such repetitions are considered as spam by most search engines.

Controls
Try to avoid too many controls on your page, especially in the top area, since it may decrease your keyword prominence and result in low rankings.

Frames
Not all search engines support frames, i.e. can follow from a frameset page to content frames and index texts. If your website consists of frames, and you cannot redesign it, you can solve this problem by putting the content of an optimized page with links to other pages into a "NOFRAMES" HTML tag.

External and Internal JavaScript
Do not use too many embedded scripts on the page, because your keyword prominence will be reduced, and thus your page will be ranked lower on search engines. We advise putting the script in an external file or move it as close to the closing Body tag as possible.

External and Internal VBScript
Please note that excessive use of scripts in the top area of the page dilute keyword prominence and therefore affect your rankings. Put the script in an external file or move it as close to the closing Body tag as possible.

File robots.txt allows spidering
Robots.txt is a text file placed in the root directory of a website/blog to tell robots on how to spider the website. Only robots that comply with the Robots Exclusion Standard will read and obey the commands in this file. Robots.txt is often used to prevent robots from visiting some pages and subdirectories not intended for public use. However, if you want search engine robots to spider your site, there should not be disallowing commands included within this file for all or particular search engine robots.

Head area
Each HTML document should have a HEAD tag at the beginning of each document. The information contained inside the head tag (...) describes the document, but it doesn't show up on the page returned to the browser. The Title tag and meta tags are found inside the Head tag.

An HTML tag within the Head tag is used to define the title of a Web page. The content of the Title tag is displayed by browsers on the Title bar located at the top of the browser window. Search engines use the Title tag to provide a link to the site matching the user's query. The text in the Title tag is one of the most important factors influencing search engine ranking algorithms. By populating your most important keywords in the Title tag, you dramatically increase the search engine ranking of the page for those keywords. Your title tag should be the first tag in the HEAD tag.

Stop Words
To save space and speed up searching, some search engines exclude common words from their index, therefore these words are ignored when searches are carried out.

'The', 'or', 'in', 'it' are examples of such words. These words are known as "stop words." To make your pages search engine-friendly, you should avoid using stop words in the most important areas of your page like title, meta tags, headings, alternative image attributes, anchor names, etc.

Besides, stop words have no contextual meaning - using them in short areas such as a title, headings, and anchor texts will reduce weight, prominence and the frequency of keywords.